Rachel Sanborn Lawrence, CFP^®

Ellevest is the world’s first robo-advisor designed specifically for women investors. 86% of investment advisors are men who are over age 50. Consequently, the investment industry has a gendered bias towards men’s salaries, career paths, preferences and lifespans. That’s not good enough. So, we’re changing the game. By noting the structural differences in womens’ versus mens’ income trajectories, we account for the gender pay gap as well as life-cycle events such as childbirth and raising a family. We also calculate portfolio expected returns understanding that on average women will live longer than men and so need a longer period of draw-down in retirement. While Ellevest is primarily geared toward women, we also have many male or non-binary clients.

Attending College, 401(k)/403(b)/IRAs, Buying a Home, Career Change, Asset Allocation, Investment Management, Getting Divorced, Government & Military, Mutual Funds, Getting Married, Retirement, Starting a Family, Women's Finances