Business Owners
Build financial independence outside your business so you have greater freedom to make the decisions the business needs.
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My Approach
Financial planning isn't one-size-fits-all. I specialize in helping individuals and families navigate the complex financial crossroads of life, focusing heavily on these unique groups and the major moments that define their journeys.
The Clients I Serve
High Earning First Generation
Your success can create opportunities for generations. Decide intentionally what you want your wealth to make possible.
Philanthropists
Start with the impact you want to make, then build your giving strategy around the people and causes that matter to you.
Major Milestones I Specialize In
Early Retirement or Financial Independence
Financial independence is about more than retiring early. It's having the freedom to choose what comes next.
Starting a Business
Give your business room to grow without making your family's lifestyle dependent on every turn the business takes.
Sudden Wealth or Inheritance
Sudden wealth doesn't require sudden decisions. Give yourself time to understand what you have before deciding what comes next.
Our 7 Steps to Financial Planning
Certified Financial Planners have a proven blueprint for success—but your planner builds it entirely around you.
Summarized from the CFP® Board's Practice Standards. cfp.net
My Process
Wiser Advisor Group was founded by Larry and Zach Lytle to help families bring the different parts of their financial lives together. We manage investment portfolios while helping coordinate the tax, estate, charitable, business and family decisions that surround their wealth. Our work begins with understanding what matters to each family. We then build and manage an investment strategy around their needs, resources and responsibilities, considering everything from liquidity and taxes to estate planning and future generations. Investment decisions are not made in isolation. They are evaluated in the context of the life the family has built and what they want to accomplish. As circumstances change, we work alongside the family's attorneys, accountants, trustees and other professionals to keep the different parts of the plan aligned. Our role is to help connect decisions across investments, planning and the family's other priorities as needs and circumstances evolve. We view a family's assets as having 3 distinct roles: Protect, Grow and Pursue. Looking at wealth this way brings focus to the purpose it serves and whether those roles align with the family's goals. It also helps identify where greater attention may be needed. Protect: Assets dedicated to what the family is unwilling to compromise—their lifestyle, financial independence, family commitments and near-term needs. Grow: Assets dedicated to goals the family wants to achieve but can adjust timing or scope, or goals that are not yet fully within reach. Pursue: Assets dedicated to concentrated opportunities with the potential for outsized outcomes, while accepting significant risk, illiquidity and the possibility of substantial loss.
Disclosures
Fees and services are governed by the applicable advisory agreement and disclosure documents. The schedule shown is for informational purposes and may be subject to negotiated arrangements or account-level considerations. Wiser Advisor Group ("WAG") is a Registered Investment Adviser ("RIA"). Registration as an investment adviser does not imply a certain level of skill or training, and the contents of this communication has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. The information on this website is for general information only. It does not constitute investment advice, or advice on tax or legal matters. Investment advice will only be given after a client engages our services by executing the appropriate investment services agreement and shall be subject to the terms and conditions therein. WAG renders individualized responses to persons in a particular state only after complying with the state's regulatory requirements, or pursuant to an applicable state exemption or exclusion. All investments carry risk, and no investment strategy can guarantee a profit from loss of capital. The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security Recognition disclosures: Third-party recognitions are not indicative of future performance and do not guarantee a client experience. Additional information about award methodology and eligibility is available upon request.
This material is provided for informational purposes only and does not constitute investment, tax, or legal advice. It is not a recommendation or solicitation to buy or sell any security, insurance product, or investment strategy. Past performance does not guarantee future results. All investing involves risk, including the possible loss of principal. Tax and legal matters are outside the scope of this engagement; consult your attorney, accountant, and other qualified professionals before making financial decisions. Additional information about this financial professional, including registration status and disciplinary history, is available through FINRA BrokerCheck and the SEC Investment Adviser Public Disclosure website.